What is Pinterest Used For?
It may come as a shock to you, but some people don’t know what Pinterest is used for. Or they may have heard of it and think it’s a nice place for recipes and home decor. I heard about Pinterest a few years ago through my best friend who said she was addicted…I thought she was weird. Now, I get it.
Pinterest is actually a visual search engine, despite what people say about it being a social media platform. If you go on Pinterest, you’ll quickly see that the whole thing revolves around images. This is not a place where people go to chat and socialize or post pictures of themselves.
Pinterest Can Be Used for Ideas and Tips
Pinterest offers ideas and tips for a huge variety of subjects. You can find almost any topic that comes to mind if you type it in the search bar. Pinterest has millions of pins that offer tips, ideas, products, and solutions for just about anything under the sun.
For example, house tips may include: Organizing, decorating, specific styles, kitchen updates, DIY projects, gardening, cleaning tips, garage sale how-to’s — you get the idea.
Pinterest also has health-related topics, recipes, nutrition and diet information, tips for athletes, hundreds of buying guides, parenting topics, any money or finance topic you can imagine…and so much more!
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Pinterest is Excellent for Business
There are over one million businesses with a presence on Pinterest, and more than 2/3 of all pins are related to businesses and brands. Maybe you’re looking for the best running shoes for long distance, or great storage solutions for your closet — chances are you’ll find hundreds of buying choices.
Pinterest makes an excellent business platform since it’s basically Google for your eyes. Creatives like Etsy shop owners, T-shirt businesses, jewelers, photographers etc. can be found there. Whatever you’re looking for, chances are you can find it through a Pinterest search.
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Pinterest is Great for Marketing
Can you buy things off of Pinterest? Absolutely! Many people use Pinterest specifically for purchasing things. Just like using Google or Amazon, many people are looking for services and products to buy.
Since many users have a buying mindset, that makes Pinterest a fantastic marketing platform. Freelancers, finance coaches, bloggers, authors, fitness experts, and any company that has products or services to sell, can make pins to advertise their stuff.
Pinterest Can Drive Massive Blogging Traffic
If you have a blog, website, or internet business of any kind, Pinterest can be a huge source of traffic. There are 175 million active monthly Pinterest users. The average number of monthly searches is over 2 billion…amazing! Bloggers and websites have the potential to tap into that massive traffic. Read more really interesting Pinterest facts here.
How to Use Pinterest to Promote Your Business
Okay, now you know how great Pinterest can be for both users and businesses, but you may be wondering how to use Pinterest for business. Starting a Pinterest business account is really easy.
You have two choices: Change your personal account into a business account within a few minutes, or create a separate business account. If your personal account is well established with hundreds of your favorite pins on dozens of boards, you may want to set up a dedicated business account.
If you’re willing to make all of your personal boards into “secret boards”, converting your account to a business account could work. What you want to avoid is mixing your private interest boards with boards you set up for business. Your future clients need to only see boards that are business related.
Setting Up a Pinterest Business Account
Pinterest is free to use. If you’re new, just hop right on and create your business account following their easy steps. For established users who want to convert a personal account, log in and follow the instructions for “convert to a business account.”
In either case, Pinterest is going to have you provide some basic business and personal information. See the screenshot below.
Next, you will want to create a good profile for your Pinterest business account. Make sure to upload a clear image of yourself that is professional looking, or you can use your business logo. In my opinion, a head shot is more personable and easier for your followers/customers to connect with.
Your profile section will also include the name of your business/website, your chosen username (I highly recommend some form of your business name), and a short “about you” statement. Try to sum up how and why your business, blog, or website is there to serve your audience in a couple of precise sentences. You can look at my example below.
The last step is to claim your website. This is an important part of the process because it allows Pinterest to connect with your website/blog. By allowing access to your site, you’ll unlock Pinterest analytics which shows you how the pins from your site are doing on Pinterest.
Claiming your website with Pinterest also opens up all of their business features. You’ll be able to add your picture or logo to your pins as well as promote and do specific advertising campaigns.
In this section, click on the red button that says “confirm website” and a box will pop up with a line of computer code that you’ll need to copy so you can paste it in your website dashboard. If you have a WordPress site, the best way to confirm will be through the Yoast SEO plugin.
Click on SEO Yoast in your dashboard, choose “Social”, and then choose the Pinterest tab. You’ll see a box next to “Pinterest Confirmation” where you’ll paste that code. Here is a video tutorial that shows you a few ways to confirm a WordPress site. If you’re not on WordPress, search how to confirm your particular type of site for Pinterest on YouTube.
Once you’ve done that, click on “save changes” and go back to the Pinterest page and click the red “finish” button. It’s normal for Pinterest to take a few hours to finish confirming your site. It will have a big green check mark beside your business name as you see in the screenshot above.
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Create Pinterest Boards for Your Business
Now you’re ready for the fun part! Click on the big red plus sign that says “Create a Board” and make a board with your business name, or “Best of [your business name]”, that will hold only your business, website, or blog pins. Don’t pin anything but your own content and/or advertisements to your business on this board.
Next, you can create 3-4 (or more) other boards that have related content to what your business is about or what you’re writing about if you’re a blogger. I’m a finance, business, and health writer so I have boards that relate to saving money, budgeting, blogging, health/wellness etc.
On these topic boards, you’ll pin other people’s content as well as any related content you’ve written or that relates to your business. Make sure you’re only pinning things that exactly match the topic of each board. Pinterest can only catalog your boards correctly if the pins match your board name and description.
More Pinterest Details in One Fabulous eBook
What is Pinterest? Well, now you know that it’s a fun and powerful search engine. You also know Pinterest is a great marketing tool for business. Once you get started with a business account, the sky’s the limit for the amount of traffic you can bring to your website or blog.
For a highly effective Pinterest strategy that works… I recommend Pinteresting Strategies by Carly Campbell from Mommy on Purpose.
To say the she’s a master at Pinterest is an understatement. She drives over 200K views per month to her site with her own unique strategy!! Click here for the Pinteresting Strategies eBook.
Related: Become a Blogger in Seven Easy Steps