Pinterest Marketing and Scheduling Shake-Ups
Whew!! I don’t know about you, but it’s been really tough to keep up with all the shake-ups in the Pinterest world lately!
From automated pin scheduling software companies shutting down (bye-bye Boardbooster) to all of the crazy new Pinterest preferences … that change in a flash, mind you– it’s been a crazy Pinterest marketing ride for sure!
I think we can safely say that things are settling down a bit. And hopefully you’re not one of the bloggers whose traffic has been seriously affected by that Pinterest roller coaster. My reach tanked and pageviews went down a bit, too.
Let’s shake the dust off our boots and learn how to use pin scheduling to make the Pinterest goddess happy again. Pinterest seems to have finally settled on some scheduling guidelines we content creators can actually count on.
I’ll give you a little hint: The Tailwind Pinterest Scheduler has an official partnership with Pinterest now, and that’s a very good thing for those of us who want to use Tailwind as an effective marketing tool for our blog posts!
I’ve done plenty of research along the lines of getting back into Pinterest’s good graces… and found a mind-blowing strategist who’s teaching Pinterest tips and strategies I never heard before…and they’re working very well for me, I might add!!
*This post contains affiliate links. If you make a purchase, I may be compensated at NO extra cost to you. See disclaimer.
Use Tailwind to Ace Those Pinterest Marketing Goals
If you’re reading this post, you might be new to Tailwind, or maybe you’re a new blogger. Whether you were using a different automated Pinterest scheduler, or you’re totally new to this whole Pinterest marketing deal… I’ve got you covered.
With the recent updates Pinterest rolled out, they’ve made it clear that fresh (or new) pins are preferred when adding content to your Pinterest business account — your own content, that is. It’s especially great to create a few different pins for old posts as well as a variety of pin images for new content.
Each of those tasks creates a “new” and fresh pin — and Pinterest likes that for sure. But, we don’t have time to continuously create new content and pins 24/7 — and that’s where using a Pinterest scheduler come in very handy. Enter Tailwind.
Pinterest Pins Explained
First, let’s back up for a minute. Do you know the difference between “pinning“, “repinning“, “saving“, and “fresh pins“? All of this different pinning talk used to drive me nuts, so I decided to dig until I found clear answers. They’re somewhat clear. 😉
Most confusion starts with the fact that Pinterest buttons used to say “Pin It” instead of “Save“, as they do now. Whenever someone clicked the “Pin It” button, that became a “repin”.
These days, we simply “Save” the pins we like to our various boards. By saving them, we are repinning those pins. They were already “pinned” once by the original creator, and now we’re repinning them somewhere else. Make sense?
Pinning is just like it sounds — pinning content. We wrote a blog post, made a sweet image for it, and now we are going to pin it to our relevant boards. (Don’t forget to put amazing keyworded descriptions on those first!)
Reasons to Use Tailwind
Now for the “new pins” (sometimes called “fresh” pins). A new pin can mean the first time you’re putting a brand new pin onto your Pinterest account. It can also mean a pin that comes from a Pinterest scheduler like Tailwind.
“Pinterest doesn’t support direct Repins … That means that when you schedule a “Repin” from Pinterest through Tailwind, it will be published as a new original website Pin from the website. There is actually a big advantage to scheduling original “Fresh” Pins vs. direct Repins.
Original Pins from a website can be stronger signals to Pinterest when it comes to how they rank your website for surfacing Pins in the smart feed, search results, related Pins and category feeds.
If you think about it, someone posting a Pin from your website is a stronger indication of interest in the content than simply Repinning something you come across on Pinterest, because you’re actually taking the extra effort to add something new to Pinterest.”
So, if Pinterest loves new and fresh pins, and Tailwind serves those up on a silver platter each time we put our pins through their scheduler… there’s our answer for “why use Tailwind”? It’s a complete no-brainer.
Let’s talk about money first. Most people need the price point of something before they can “hear” anything else (or maybe that’s just me?).
First of all, Tailwind offers a FREE trial — that’s a great thing. Lots of bloggers and business owners will want to know if it fits their needs before purchasing. The other great news is you DON’T need a credit card to sign up. I love that!
The free trial has no time limit; you get 100 scheduled pins on Pinterest and 30 posts on Instagram. After that, if you love it and want to keep it as your go-to resource for automated Pinterest (and Instagram) scheduling, you’ll need an official account.
Basic plans that fit most blogger’s needs are $15 per month if you want to pay each month. You can save a bit of money by paying upfront for the whole year — which breaks down to $9.99 for each of those 12 months. And you may cancel at any time.
Here’s what you get with the basic Tailwind plan:
- Smart scheduling
- Unlimited monthly pin scheduling (up to 400 posts/month with monthly payment plan)
- Basic analytics for profile and board metrics
- Basic website insights
- Membership to 5 Tailwind tribes
- 30 monthly tribe submissions
How to Use Tailwind for Pinterest Scheduling
Once you set up an account, your important information and scheduling tools will be on your dashboard. On the left you’ll find several options, including your Publisher section. This is where you’ll find what you need to schedule pins for days, weeks, or more…at a time.
Set Up a Custom Tailwind Schedule
The first step is to set up your schedule. Under “publisher” it says “your schedule”. You can customize your schedule completely down to exact time slots and how many times per day on any day of the week, you’d like to pin.
That may be intimidating to figure out at first, so I recommend clicking on “Generate New Smart Schedule” near the top center of the page. Tailwind will present you with a schedule to use when you’re first starting. If you’re a new blogger, you may want fewer time slots if you don’t have many pins yet.
[Here’s a screenshot of my dashboard with a piece of my schedule. The “Generate New Smart Schedule” option is in red.]
That’s fine — you can eliminate any time slots you’d like by clicking on it and choosing the red trashcan. You can add different time slots by clicking on the blue area that says “Add time slot”.
Start Scheduling Your Pins
Before you think about scheduling, download the Tailwind Chrome Extension… you’ll be REALLY glad you did! This little tool lives in your Chrome browser and you can click on it whenever you see an image/pin you’d like to add to your pinning schedule.
The Tailwind Extension can be found in the publisher section of your dashboard. See the screenshot below:
This tool makes it really simple to schedule several pins at a time when you’re on a Pinterest board, the smartfeed, trending topics page etc. Once installed, you’ll see a little blue Tailwind icon living at the top right of your computer screen (in the Chrome browser, of course).
If you’ve found several pins you’d like to schedule (from your own board, a group board, feed etc.) just click the little blue icon and it will ask which pins you’d like to schedule. Simply click on any pins you’d like and click the blue button that says “go schedule”.
Next, choose which boards you’d like those pins to go to. Under each pin there is a green button “Add to Queue” and there’s also an “interval” button. I use the interval option quite a bit so my pins don’t all go out at the same time. It’s best to “drip” them out on Pinterest.
Using “interval”, you can space out pins by an hour, several hours, or by the day if you’d like. When you’re all done with that, hit the green “Add to Queue” and I usually also click the “Schedule All” at the top of the screen. All of those pins are now added to your Tailwind schedule!
For the best performance on Pinterest, put fresh descriptions on those pins using good keywords. Describe what the post will do for your audience, and try to include some keywords they would use in Pinterest search if they’re trying to find that topic.
Setting Up Board Lists
One of my favorite — and time saving! — features of Tailwind is the ability to set up lists of boards to make pin scheduling easier and faster. All of my Pinterest blogging boards are on one list. My saving money boards are on another list, and my health/fitness are all together.
Go to the Publisher section in your Tailwind dashboard and click on “Board Lists”. Select “Click to add a list”… and start choosing your own boards and/or group boards that all fit a certain topic (like earning money, or budgeting etc.). So, if you have a pin that fits that whole category, you’d just select for the pin to be scheduled to that whole list!
This is where that “interval” tab comes in handy (find it at the bottom of pins you’re scheduling to one of those board lists).When you want to schedule a pin to a whole category of boards (your board list), it’s great to space them out by at least an hour… some may be better to space a day apart etc.
Conclusion of Tailwind Tutorial
I hope this Tailwind tutorial was helpful to you! Using Tailwind as your automated Pinterest scheduler makes a lot of sense if you want to streamline your Pinterest marketing efforts. But don’t stop there!
My Pinterest numbers and traffic are finally growing steadily again with this new strategy I’ve been using for the past few months. It’s very effective with the “new post-update” Pinterest. 😉 Highly recommended!!
Scheduling Pinterest pins with Tailwind was a bit intimidating when I first started. Now that I’ve been using it for several months, it has made my Pinterest marketing efforts so much easier! This Tailwind Pinterest partnership is a great thing for bloggers. 😉
Creating Board Lists and downloading the Tailwind Chrome Extension tool will make your Pinterest scheduling fast and easy… I promise. A few days ago, I sat for a couple of hours and scheduled over 900 of my pins to go out on autopilot. I can go on vacation knowing that my Pinterest account is in great hands!
Remember that Tailwind is totally FREE to try. You get to schedule 100 pins at no cost! Sign up for the trial and see what you think.
Please remember that I’m here to help! Feel free to comment and ask questions or contact me right here.
I’d love it if you Pin, Share, and Tweet! =)